CRM campaign management
- Collecting and analyzing customer data
- Using CRM systems to manage relationships
- Developing new ways to meet customers’ needs
- Handling customer complaints
- Overseeing the interactions between customers and key teammembers, such as Customer Service Representatives
- Creating and executing retention campaigns
- Developing marketing campaigns to attract new customers
- Collaborating with sales, marketing, customer service, and operations teams to improve the customer experience
- Analyzing data to inform business development and campaigns
- Driving CRM initiatives and overseeing the execution of campaigns
- Acting as a liaison between the IT and CRM team to identify consumer segments to be targeted for campaigns
- Partnering with different stakeholders to keep them informed about upcoming data management initiatives
- Maintaining and improving data management processes and accuracy
- Working with IT to manage CRM systems and data warehousing
