Dedicated ecommerce
- Write and edit product content that will be published on e-Commerce websites/portals
- Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance
- Work closely with different teams (product management, graphics,sales) to provide updated content that will be shared across e-Commerce platforms
- Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media.
- Be a subject matter expert for assigned product categories
- Identify SEO best practices regarding inventory, pre-orders, and pricing policies
- Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, vlookups, etc) to stay organized
- Ability to multitask and meet deadlines while maintaining attention to detail
- Develop and manage the organization’s e-commerce marketing strategy
- Work with the development team/agency to continuously improve the website’s user/shopping experience
- Liaise with various marketing team members to allocate tasks, track their completion, and measure their impact. Guide them wherever necessary
- Evaluate the effectiveness of every marketing channel and activity on revenue
- Experiment with and introduce newer marketing channels and tools to connect with the target audience
- Combine the best of sales, marketing, and technology to deliver a superior customer experience
