Digital and Social media marketing

  • Develop, implement and manage our social media strategy after conducting competitive research, platform determination,messaging, and audience identification
  • Plan, create, publish and share new content (including original text,images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
  • Collaborate with sales and marketing teams to develop social media campaigns
  • Stay up to date with the latest social media best practices and technologies
  • Set up and optimize company pages within each platform to increase the visibility of the company’s social content
  • Monitor SEO and customer engagement and suggest content optimization
  • Moderate user-generated content in line with the moderation policy
  • Collaborate with sales, web design, web development, digital marketing, customer relations, and product development teams
  • Create editorial calendars and syndication schedules
  • Capture and analyze the appropriate social data/metrics, insights,and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
  • Work with copywriters and designers to ensure content is informative and appealing
  • Bolster your network by interacting with industry professionals and influencers via social media