Digital marketing

Do you use Email Marketing in your business? Email marketing is an efficient way to ensure that small businesses can reach out to their customers, grow their customer base, and build their reputation and it has the highest ROI of any marketing tool. 
Below are a few Email Marketing Nuggets. We offer affordable solutions to manage your email marketing so you can focus on growing your business. Reach out for pricing and more information. 

1. Build client relationships. 

  • Let your clients know that you are thinking about them 
  • New Product and Services launches 
  • Savings offers, sign up for services 
  • Next big event, News about your business 
  • Build trust and credibility 

2. Set apart your unique brand. 

  • Regular updates – set apart your unique style, voice, and image and become recognizable 
  • What is your unique Value Proposition? Share it clearly and often  
  • Referrals. Be easy to refer to. Ask for referrals 

3. Become a content expert. 

  • Provide value with educational content 
  • Deliver Engaging videos 
  • Have content that Clients want to share 

4. Email Collection –Build your Prospect List 

  • Social Media CTAs to collect prospect information 
  • Website CTAs, what value do they get for giving you their information? 
  • All other marketing directed to collect email (Business Cards, Booths, Live Events, Ads)  

5. Turn Prospects into Clients 

  • Send reminders to inspire action 
  • Special occasion emails (birthdays, anniversary, holidays)  
  • Regular newsletters 
  • Automatic email for subscribing 
  • Create value through content 

6. Stages of Email Marketing Sales Funnel 

  • Awareness – Stay in front of your Target Market, Establish your brand and credibility 
  • Consideration – Engage with Prospects, Time & Action trigger auto-responses  
  • Conversion – Limited-Time Offers, CTAs 
  • Loyalty – Delight customers with surprises, get reviews, and provide an exceptional client experience.
  • Advocacy – Share their experiences with friends, get referrals 

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Founder of the Courageous Mind Angela Schroeder - The Courageous Mind
Founder of the Courageous Mind Angela Schroeder - The Courageous Mind

Get your free unleash your courage workbook