Do you use Email Marketing in your business? Email marketing is an efficient way to ensure that small businesses can reach out to their customers, grow their customer base, and build their reputation and it has the highest ROI of any marketing tool.
Below are a few Email Marketing Nuggets. We offer affordable solutions to manage your email marketing so you can focus on growing your business. Reach out for pricing and more information.
1. Build client relationships.
Let your clients know that you are thinking about them
New Product and Services launches
Savings offers, sign up for services
Next big event, News about your business
Build trust and credibility
2. Set apart your unique brand.
Regular updates – set apart your unique style, voice, and image and become recognizable
What is your unique Value Proposition? Share it clearly and often
Referrals. Be easy to refer to. Ask for referrals
3. Become a content expert.
Provide value with educational content
Deliver Engaging videos
Have content that Clients want to share
4. Email Collection –Build your Prospect List
Social Media CTAs to collect prospect information
Website CTAs, what value do they get for giving you their information?
All other marketing directed to collect email (Business Cards, Booths, Live Events, Ads)
5. Turn Prospects into Clients
Send reminders to inspire action
Special occasion emails (birthdays, anniversary, holidays)
Automatic email for subscribing
Create value through content
6. Stages of Email Marketing Sales Funnel
Awareness – Stay in front of your Target Market, Establish your brand and credibility
Consideration – Engage with Prospects, Time & Action trigger auto-responses
Conversion – Limited-Time Offers, CTAs
Loyalty – Delight customers with surprises, get reviews, and provide an exceptional client experience.
Advocacy – Share their experiences with friends, get referrals